Prepare for the market
Repairs, decluttering, cleaning, staging and presentation can affect how buyers perceive value.
SELL WITH A STRATEGY
The Seller's Guide
A practical overview of the selling process — from preparation and pricing through marketing, negotiation and closing.
Build the pricing strategy
Pricing should consider recent comparable sales, competing listings, condition, location, market direction and your timing objectives.
Launch the marketing
Professional photography, video, online exposure, social media, property copy and targeted promotion should work together to create attention.
Manage showings
Make access straightforward where possible and keep presentation consistent. Buyer and agent feedback can help identify market response.
Review offers strategically
Price matters, but so do deposit, conditions, closing date, inclusions, exclusions and the overall strength and certainty of the offer.
Negotiate the details
Counteroffers and negotiations should balance your priorities, price, terms, risk and likelihood of completion.
Prepare for closing costs
Potential costs can include commission, legal fees, mortgage discharge costs, adjustments, moving expenses and property-specific obligations.
Get ready for closing
Work with your lawyer, complete agreed obligations, prepare keys and access devices, and deliver the property as required by the agreement.
READY FOR THE NEXT STEP?
Let's talk about your move.
Important: This guide is general information only. Every transaction is different. Verify information material to your decision and obtain appropriate independent legal, financial, tax, mortgage, inspection or other professional advice where applicable.